About Us
Hi, We’re Glad You’re Here.
And Your Data Will be Too.
MeasureIT’s mission is to close the gap between Oracle systems and the people who depend on them — delivering clear and reliable reporting while eliminating unnecessary cost and complexity.
Our Story
Every company has a story. Ours wasn’t about starting a company — it was about solving a problem. We built the solution we needed but couldn’t find for Oracle reporting.
After years of leading complex Oracle reporting implementations, we saw a pattern: businesses were spending enormous amounts of money on prepackaged data warehouse solutions, only to end up with static reports, rigid models, and limited value. It didn’t make sense — and it didn’t serve the people who actually needed answers from their data.
So we built something better.
It started with a custom solution built for a global enterprise that needed clear, business-ready reporting out of Oracle E-Business Suite. We designed a live reporting framework using Oracle Analytics — one that worked, and more importantly, could be reused. That became the first version of MeasureIT.
As Oracle shifted toward the cloud, we adapted. With Fusion Cloud ERP gaining traction, and tools like Oracle Analytics Cloud (OAC) and Autonomous Data Warehouse (ADW) becoming more stable and accessible, we rebuilt MeasureIT from the ground up — this time, fully cloud-native. We kept what worked, enhanced what didn’t, and stayed 100% within Oracle’s ecosystem.
Today, MeasureIT is a reporting solution built for the realities of enterprise Oracle — flexible, usable, and designed to get real answers from the data your business runs on. No bolt-ons. No disconnected platforms. Just a structure that works — because we’ve been there, and we knew what needed fixing.
If you're an Oracle customer, a partner, or someone who’s done this the hard way — we built this for you. Let’s talk.
What We Do
MeasureIT delivers reporting and analytics designed specifically for Oracle Fusion Cloud ERP. By leveraging the tools your team already owns, we give you a complete view of your business — from high-level KPIs down to transaction-level detail. Everything stays in sync, with no extra platforms, no lost context, and no unnecessary complexity.
We exist to:
Turn complex Oracle data into clarity
Provide reporting that business users can actually use
Deliver measurable outcomes without extra cost or overhead
Make data a trusted partner in every decision
Why it Matters
In today’s environment, businesses can’t afford to spend months or years waiting on analytics projects that never deliver. Leaders need clarity and speed, not another platform to manage. MeasureIT gives organizations a reporting layer that feels like an extension of their ERP — not a bolt-on.
That means:
Faster implementations
Lower total cost of ownership
Reports that work the way your team works
Data you can trust to guide decisions with confidence
Who We Are
MeasureIT was founded on one simple idea: reporting should work the way your business does. We didn’t rebuild Oracle — we built what it was missing. Our platform adds a clear, usable reporting layer, powered by Oracle Analytics Cloud (OAC) and Autonomous Data Warehouse (ADW), so your data works smarter, faster, and more transparently.
Meet the Founder
John Hendrickson
CPA (inactive)
Founder & CEO
John is a builder at heart — of solutions, of teams, and of trust. With decades of experience in Oracle reporting and analytics, he has led large-scale projects and helped organizations unlock the full value of their data. He’s seen where reporting breaks down, and he’s built a career fixing it.
What sets John apart is his ability to bridge two worlds: the complexity of Oracle systems and the practical needs of the people who depend on them. MeasureIT reflects that approach — a solution grounded in experience and designed to make reporting usable, reliable, and aligned with how businesses actually operate.
Outside of work, John values time with family and being outdoors. He enjoys golfing, traveling, and fishing in Alaska, where his curiosity and commitment show up just as much as they do in his work.
